Brand
Soft but memorable
Kim Horang expresses tiger-inspired energy in a subtle way, focusing on warmth, balance, and a refined visual tone instead of loud symbolism.
Tiger-inspired visual brand
Warm visuals with a refined calm.
Kim Horang is a Illustrator
A personal artist brand built around soft warmth, gentle character, and visual storytelling. Inspired by tiger tones, the identity blends Jasmine, Soft Ivory, and Dark Graphite to create a mood that feels artistic, grounded, and memorable.
Jasmine
Soft Ivory
Dark Graphite
About
Built around warmth, calm rhythm, and artistic identity.
Mood
Warm, calm, refined
The website keeps the atmosphere clean and breathable, using soft contrast, rounded surfaces, and restrained highlights to feel more like a premium artist brand.
Direction
Tiger-inspired color story
Jasmine suggests fur, Soft Ivory brings lightness, and Dark Graphite adds structure like calm stripes. The palette carries the motif without becoming literal.
Works
Selected focus areas
01
Character Illustration
Expressive visuals with personality, warmth, and clear silhouette language.
02
Brand Visuals
Identity-driven artwork and digital assets for a cohesive visual presence.
03
Editorial-style Artwork
Compositions with mood, narrative, and calm visual pacing.
04
Instagram Storytelling
Consistent feed visuals shaped by color harmony and brand rhythm.
Palette
A tiger-inspired palette, expressed softly.
The palette balances emotion and structure. Jasmine introduces warmth, Soft Ivory opens the space, and Dark Graphite gives the brand a calm center.
Contact
Let’s build a visual world with warmth and character.
For commissions, collaborations, and project inquiries, use the official Kim Horang email.
contact@kimhorang.com